AKA partnered with Nestle Professional for the Celebrate Australia campaign’s second year, to be showcased across the Nescafé Blend 43 and Milo brands.

The sentiment is the same but the locations have changed. Six new Aussie towns were chosen and their story of community spirit showcased through vibrant on-pack imagery, with AKA working closely again with illustrator Rob Kiely.

The limited edition tin campaign as well as the Nestle Professionals donation to local Rotary Clubs has seen extensive media coverage and wider support for the initiative.

Check out the article posted by Packaging News, for more information regarding the tins and the campaign.